The evil eye jewelry trend has been embraced by many celebrities. When someone is wearing evil eye jewelry, it’s thought to ward off negativity and bring good luck. Evil eye is said to protect you from envy of your good fortune which is the reason the evil eye jewelry is very fitting to celebrities. Evil eye jewelry originated in Turkey and Greece where it’s part of the culture. Evil eye fashion and jewelry has been seen on the Real Housewives of Orange County and Real Housewives of New Jersey TV shows. Reija Eden Jewelry Signature Collection includes evil eye jewelry as well.